Content Marketing

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Content Marketing Strategy

Content Marketing – Educate Your Prospects And They Will Buy From You

Content marketing is the process of creating value through your writing. You or other people from your company are writing content about topics that are interesting to a certain audience. You are trying to provide them with valuable content that is compelling and engaging to satiate their need for knowledge on the subject, when they need it most.

Content Marketing-An important quote “Instead of one-way interruption, web marketing is about delivering useful content at the precise moment the buyer needs it” David Meerman Scott, Marketing Strategist, author of the New Rules of Marketing and PR.

Content Marketing is the art of conversations, it can mar or enhance web properties. Making content sticky enables your customers to want to know you more and engage with you. Create content that is compelling, engaging and enriching – content which is part of your brand story. Content marketing is not only a nicely worded piece of collateral but a well strategised and targeted message enveloped with keywords in an interesting story. Content Marketing is the key to achieving organic ranking through Search Engine Optimisation.

It is important that the content should be fresh. Internet marketing is dependent on content marketing creation that is effective. The fresher the content the more relevant it is.

Use content marketing- London to teach people what they want to find out more about. You can also create video tutorials, newsletters, blog posts, pod-casts and more. All the above ideas apply regardless if you are creating a video, an audio recording or a written material. Use the above ideas and enrich your business or practice with the help of the content marketing. Also ensure that the content is optimised around the keywords.

All online properties need to be optimised for keywords.

  • Research your keywords and include long tail keywords before you write any article or blog.
  • Ensure that you Title, Tags and meta descriptions are in place.
  • Create the message with calls to action
  • Prepare the document to be optimised
  • Create or using existing accounts to upload the content
  • Do it regularly
  • Use your accounts and tweet and engage audiences through social media. Google includes social media links in ranking.
  • If you create content that is engaging and goes viral it will be shared on numerous social media channel
  • This is one instance where size does matter. Given that it is intricate and substantial, Google will treat it more favourably. The more comprehensive the content more likely it is to be searched indexed.

There is no magic wand that can bring instant success but with determination, energy and time invested wisely, you can achieve it.

Video’s, PPT’s, articles and blogs are all valuable tools that can be leveraged to engage with your audience and are part and parcel of content marketing strategies.

 

Here’s what you need to know about content marketing:

#1: When you educate people about something valuable, they will trust you more.

People are not aware of whom they should trust. They are always pinging the social environment and looking for someone who’s trust-able. A trust-able person does what he says and delivers value. He doesn’t look for ways to take value from other people.

#2: Put your ego aside and care more about your customers than about yourself.

Content Marketing is the key to the whole thing. If you can write with the best interest of your customers in your mind, it will reflect in your writing and people will stay longer on your website.

#3: Try to be helpful rather than sounding very intelligent.

People in general do not care about how smart you are. They are always thinking about how they could get more value for themselves. This is why you shouldn’t try to impress them or put them down. Tone of voice even in your writing is very important. Write as though they are the most important people and you are simply giving them pertinent information.

In this case, through content marketing and displaying a powerful personality at the same time, you can build a valuable following. You are more of a guru and mentor. In certain situations, other people will buy your products just because of your high level of self confidence. They are actually buying you and not necessarily your products. You should go first for the simple approach of simply creating something valuable.

#4: Try and earn referrals by offering something back.

From time to time, you should ask them to tell their friends about your website in exchange for a prize. Or you could offer them products at a discount and increase the discount if they refer additional people.

#5: Content marketing is neither advertising nor copy-writing.

Content marketing is writing content with the purpose of creating and giving valuable information to an audience. Advertising involves creating an ad with the purpose of making the other person buy the product or service you are selling. Copy-writing is persuasive writing whose purpose is to make the other person take action. Most of the time, copy-writing is used to sell products and services. It’s different from advertising because advertising can be on TV, on radio and in any other medium and copy-writing basically means salesmanship in print.

#6: People flock to value.

People always look for acquiring or experiencing more of what they consider to be valuable. So give them what they consider to be valuable and they will come to you instead of you having to do all the hard work, thereby creating a pull rather than adopting a push strategy.

#7: Use a friendly tone.

People want to be friends with people who are also their friends. They are easily persuaded to buy and learn from people whom they consider to be their friends.

#8: Use a simple language.

Most people do not like to expend mental energy. They want to read something easy to understand.

#9: Engage your audience and respond to their replies.

You should respond to their comments, suggestions and replies. As a result, they will become more engaged and come back for more the next time. Acknowledge their contributions and insights and they will reward you with their presence and money.

#10: Use a slightly different approach based on the web property you are using.

A web property is made out of many related websites. For example, Google sites includes all Google search engines, Google Apps, Gmail, Google Chrome, Google Groups and many related websites.

When you produce content for each one of these web properties, you have to apply UK content marketing techniques that are adapted to each audience, that visits each web property.

#11: Use a different approach for content marketing creation for smart-phone and tablet owners.

These people want something simple. Do your best to deliver a message that’s succinct and easy to remember. Divide your message into small bits that are easy to understand and digest. Additionally, these devices do not allow for a lot of content. So it’s important to get to the point as soon as possible.

#12: Content marketing is a great way to increase the SEO value of your page and website.

Google loves valuable pages. Google’s advice to people who want to improve their rankings is to focus on writing good, original and valuable content for their audiences. Google Panda algorithm update was the first time Google changed its algorithm to give better rankings to people who do content marketing right as opposed to content farms. Content farms are websites especially designed to get traffic from Google. Most of their content is user generated but because these websites have millions of pages, they used to rank pretty well on Google. This is black hat SEO technique and google will penalise websites using these techniques

#13: Content marketing works best on pull digital marketing.

There are two types of digital marketing strategies: push digital marketing and pull digital marketing. Pull digital marketing is when the visitor is looking for something and wants to find out more about it. Push digital marketing is when advertisers push content to visitors. They may pay for display ads or send text messages with promotions.

Content marketing works best as a pull digital marketing approach. That’s because content marketing is all about delivering valuable content. And this is pretty hard without having a very targeted audience.

#14: Engage your audience and respond to their replies.

You should respond to their comments, suggestions and replies. As a result, they will become more engaged and come back for more the next time. Acknowledge their contributions and insights and they will reward you with their presence and money.

Use content marketing London to teach people more about the subjects that interest them. You can also create video tutorials, newsletters, blog posts, pod-casts and more. All the above ideas apply regardless if you are creating a video, an audio recording or a written material. Use the above ideas and enrich your business or practice with the help of the London content marketing.

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Content marketing the process of creating value, content that is compelling and engaging to satiate the need for knowledge thereby creating valuable links