What will the “drip marketing” message accomplish?
Drip Marketing is about giving prospects information about a product or service they are interested in, you must understand that every prospect will make a “Buying Decision” over a period of time – their buying decision is longer dependent solely on the price but other factors that need to be considered before making the decision.
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You must be become the source of all the information a prospect needs to make their buying decision easier, quicker and more efficient- this is Drip Marketing. If a prospect can rely on you to provide all information to aid the prospects research then:
- The prospect will be better educated
- The prospect will see your client as a subject matter expert
- The prospect will see your client as professional
- The prospect will respect your client as’ THE’ only business they can trust – based on the amount of information
- The businesses is clearly differentiated between other businesses selling the same product or service
Drip Marketing -Nurtured effectively and consistently, cold leads can turn into active prospects over time. The need is to develop relevant, sustained communication to cultivate top-of-mind preference for your brand.
Interactive multi-level drip marketing intelligently reaches out to your leads, prospects and customers and puts you on top of the mind with prospects when they are ready to buy.
At core of Interactive drip marketing campaigns is our ability to offer powerful information that motivates precisely the right audience on a regular basis, while maintaining maximum control over your online marketing efforts. Through a steady “drip marketing” of relevant communications, we convert leads into educated and motivated prospects.
Customer Nurturing: We stay in touch and nurture your relationships with prospective customers over a period of time, providing valuable content to build a lasting, profitable relationship.
Lead Management: We qualify and manage new leads by getting their permission to stay in touch, and once they have opted in, automatically follow up with relevant offerings
Multi-step Campaigns: We establish real-time connect with prospects who demonstrate readiness, using various marketing mediums and content forms including email and social media.
Prospect Intent Tracking: Leads, prospects and customers continue to move in the buying cycle, whether towards the final purchase or to drop out; and your messaging needs to move with them. We set up multiple campaign sequences that hold specific content for specific groups of contacts.
End-to-end Project Management: Right from campaign designing to lead capturing, campaign nurturing, lead analysis and final reports and analytics, we take complete charge of your drip marketing plan and ensure that you generate better qualified leads, higher close ratios and a stronger sales pipeline.
Our sustained Drip Marketing effort help you:
- Build top-of-mind awareness
- Cultivate relationships, good will and trust
- Create preference for your brand
- Increase your rate of conversion overtime
Contact us today to get started on drip marketing.