London SEO Company Insights into Google Hummingbird
Google made an official announcement about the Hummingbird algorithm on the 26th of September, on its 15th anniversary. And according to the company this is the biggest change that has happened in its search practices in over a decade. To put it in perspective, Panda and Penguin, for all the havoc they wrecked, were updates to the existing algorithm.
Google Hummingbird Update or a new Algorithm-London SEO Company
Google Hummingbird is a fresh algorithm that promises to change forever the manner in which the search engines parse and understand queries input by human searchers. It is an interesting London SEO company fact that Hummingbird had been implemented and working for a month before Google made the official announcement.
It is a complete rewrite of the search algorithm and it impacts more than 90% of all search queries.
London SEO Company on how does the Google Hummingbird Impact Search Results and Strategy
Google Hummingbird is an acknowledgement of fact, that the mobile devices have rapidly advanced and are needed to better understand and render results for long tailed search queries as well as natural spoken conversational search queries. Businesses need to also acknowledge the rapid development of mobile search or be equally prepared on get left behind.
The preparation as per SEO London Company is twofold, firstly building separate mobile specific websites which are user detection based or responsive html5 websites. Additionally you need to write and create content that is equally geared towards this change.
Let us try and gain London SEO company insights into what the big takeaways are from this seismic shift that Google promises. The information is of particular significance for bloggers and small business owners. Why? Because with Hummingbird Google aims to throw up more relevant results for conversational searches. As more and more people begin to speak to their devices and adopt speech in favour of typing queries, Google is proving up to the task. Now, instead of keywords in the search string dictating the relevance of results, the entire search string comes into play. In other words, long tail key phrases have become that much more important. Hummingbird attempts to take into account the entire search query rather than just the keywords. If someone is searching for a good Indian restaurant in London for a curry would type “where can I get a good curry in London”. Google would return the results for Indian Restaurants in London. It could also suggest new alternative Chinese restaurants
As any webmaster worth his salt knows that long tail key phrases are a great way to rank, this algorithmic upgrade means a lot of opportunities for all.
From a London SEO company point of view, what does Hummingbird foretell, for a lot of sites that survive, on the churning up data? If you have noticed, Google has steadily been moving away from being a search engine to becoming an information provider. Many search queries yield factual answers on the search page itself. Google’s massive database of information gives it a huge edge over small site owners that till now thrived on providing facts and figures on cities, football teams, hotels, and the like.
Since spoken queries mimic long tail phrases and tend to be more specific and consequently demand greater clarity in results suggested; there exists an opportunity to be exploited regardless of the niche. Webmasters need to pay more attention to content that answers questions about the whys, wherefores, how, and when. Because this is inevitably the nature of spoken queries as well as the long tail keyword phrases.
Google Hummingbird – impact on Paid Search as per London SEO Company.
London SEO Company believes that better search results will also eventually reflect into better advertising opportunities. There is some indications that show that Hummingbird may have an immediate impact on paid search.
Adobe’s Digital Marketing Blog has observed:
“―Not only is this affecting organic search, but also paid search. In some broad match search marketing campaigns, we’ve seen a 14% increase in clicks and a 50% increase in impressions on how-to related queries in the last 30 days versus two months ago. In this new search algorithm, we’ve also discovered that pages can rank for keywords other than what SEO has optimized for – there is more semantic intent in the search results.”
As far as evidence suggests, Google has spared us any new SEO angles that we must factor in; which is a relief. It has chosen not to upset the apple cart. The same can be inferred from the empirical evidence thus far. There has not been a major upheaval reported by site owners. If one goes back to the events that followed the introduction of Panda and Penguin, we can see that many site owners reported taking a beating on the SERPs. Google did some serious weeding out with those two update, but till so far things have been quiet with Hummingbird.
So, basically the smart money is on the age-old London SEO company good practices for search engine optimisation. Create good content that is relevant and helps readers. Be of use to the niche that you have chosen to cater to. Google will reward you for your efforts if it feels that you deserve it. You will have to tweak your content and presentation so that it reflects the nature of your communication – B2B or B2C.
Visual Appeal and Nature of the content as per London SEO Company
Since your mobile friendly content needs to compete with myriad formats of content it is imperative that you make it easy for the content to be digested.
Make the content visually appealing with large friendly fonts, images, succinct articles that enable them to be scrolled vertically, use video’s to grab the attention of the audience, actionable content and additionally keeping the form fields short and easy to fill.
As per London SEO Company distribution of the content should be achieved through blogs, vblogs, and emails . The content should be socialised through social media channels. Make it easy for people to socialise your content through social share icons. Make it easy for links to be clickable on websites and in emails. Punchy headlines and mobile friendly landing pages are also key to the strategy as per London SEO Company.
In terms of site architecture, keep things simple and your content easily accessible.
So if you can create good pages, and get good one-way deep links from quality sites then you’re on safe ground. Indeed, you will thrive. So while social media helps you with building an audience, good backlinks will help you rank as an authority site.
If you already have an SEO policy in place, continue with it. At this juncture there is absolutely no reason to deviate from established SEO practices and tinker with what has already been working for you. But, since Google is now in the business of providing information and is in a sense competing with websites, it would be a good idea to try and build diverse sources of traffic. Social media sites are the obvious alternative. List building is a great way to build a captive audience that you can sell your products and services to.
London SEO Company queries if Google Hummingbird will impact Semantic Search
London SEO Company- SEO Consultant’s feel that Google Hummingbird will impact long tail searches requesting highly specific information. This is niche which marketers will address to assist small businesses level the playing field as Hummingbird’s semantic parsing of queries will assist the effort. Hummingbird will understand the relationship between words and contextual search keeping the user’s intent in mind.
Marketing Strategies required post the Google hummingbird algorithm as per London SEO Company
What kind of inbound marketing strategies have you put in place thus far? If you have a process in place to create good content and spread the word about it then you have a very obvious advantage over those that will now try to get their act together after understanding how Hummingbird is set to unfold. Google will doubtless introduce updates to Hummingbird; in fact, word is that Google has gone the extra yard in making Hummingbird more receptive to updates in such a manner that their results are easily gathered, understood, and factored into making their service better.
So while the old ideas about keeping Google pleased are still valid, there are a couple of new things to consider. The use of mobiles for search is definitely one of the drivers in the development of this algorithm; we have discussed that earlier in context of spoken commands for search. So you need to ensure that your website appears correctly on hand-held devices.
Structured data markups inform searchers about your businesses’ physical location, any discounts being offered, special terms of service, etc. This data that constitutes rich snippets results in an increase in clicks and you should provide it to the search engine.
Do You need to adopt a different strategy on Organic Search?-London SEO Company suggests that in case you have been creating good content that is compelling, optimising the content for search and socialising the content you will only stand to gain further if you include a mobile driven strategy towards content creation. For conversion optimisation continue to develop buyer persona’s and the route to purchase to enable you to engage your customers additionally continue to use structured semantic markup system. Also you need to incorporate the Google plus platform and author markup
To round off this piece; the single most significant piece of London SEO company information for webmasters is that with the coming of Hummingbird, the ideological shift has to be from seeing the creation of good keyword content as only a means to the objective and not the objective itself. The objective has to be to provide a well-rounded, satisfying, and useful experience to the visitors to the site.
Google Hummingbird and its Impact on Search ResultsGoogle Hummingbird is a fresh algorithm that promises to change forever the manner in which the search engines parse and understand queries input by human searchersWritten by: Manny Kapur