Link Building For SEO Post Penguin
Many people sell backlinks on their websites, for those interested in Link Building for SEO, despite Google’s best efforts to stop this practice. For Link Building for SEO, you usually have to pay a few pounds but if Google or other search engines catch on, your website will quickly be downgraded from the search engines. These are deceptive methods and complete black Hat methods of search engine optimisation. This is strongly discouraged after the latest Penguin updates from Google.
The importance of Link Building for SEO is unquestionable. You have to actively care about Link Building for SEO, if you hope to get high search engine rankings and a flood of free organic traffic from search engines like Google.
Latest Penguin updates and how they have impacted Link Building for SEO.
Exact Match vs Partial Match Anchor Text for Link Building for SEO
Many sites had money keyword’s as their anchor text. This was a considered an acceptable practise earlier, is now frowned upon by Google and is factored in by in their latest penguin update. Money keyword is a medium to high quality keyword that is on the threshold of showing, above the fold, in Google search results. Tweaks to those, on your content, along with exact match anchor text, could result in significant improvement i.e. multiple fold traffic improvement. As that happens with any activity that is popular, people start abusing it to over exaggerate the results or over optimise. This over optimisation is now frowned upon by Google in the latest algorithm to ensure quality content in foremost in the minds of people when trying to promote their content or site. People were abusing it to the extent, that over 70% of the links were from money keywords. Research has shown that sites with money keywords below 50% were not impacted negatively, by the latest penguin algorithm release. It does also clarify that, exact match anchor text has not lost its weight entirely. It does mean one thing that we need to stop over optimisation and over abusing the process of exact match anchor text linking, rather the focus should be on using partial match keywords.
If you want to rank for keywords ‘how to learn math’ for example, you can use partial matches like ‘the best method of learning math’, ‘make your math learning process easy’ and ‘math learning process’ amongst others.
The second part of the Link Building for SEO process for the new penguin update -Link Relevancy & Diversity
In relation to the new Penguin Algorithm, the focus should be on two significant elements of anchor text Link Building for SEO – relevance and diversity. When a bot crawls a link, it will also track the degree of relevance of the link. A relevance of the link is established, when the bot verifies that links pointing back to your site are relevant, related and credible. Both linking pages and domain are taken into account in this process. Apart from the focus on link relevance, the focus needs to be on the use different variations of anchor text.
Variation can include your brand name, the URL name, short-tail keyword, long-tail keyword, partial match keyword as an anchor text. The more diverse your anchor text links are, the more organic it will appear to search engines bots.
What do You Need to Do to ensure the Penguin update does not impact your site for the Link Building for SEO already undertaken
Firstly look at your internal site or on-site anchor text links to ensure that they are not over-optimised. Secondly analyse the anchor text links from external sources. If there is an exact match anchor text pattern, for majority of the links, i.e. above 50%, you need to sit up and take notice. If you can, for the external links, contact the site owners to tweak the anchor text with different variations it would be useful, additionally start Link Building for SEO with link variations of anchor text, to balance the overall percentage, to ensure it is not skewed towards over optimised exact match anchor texts. For diversity try branded links, naked URL’s, Universal links, Hybrid.
Hence try and ensure that the links have domain diversity, link type diversity and should be shared on social media sites.
Ideally work towards the following percentage break-up:
- 60% URL based or non-keyword anchor texts
- 30% broad match or partial keyword and rephrased anchor texts
- Only 10% exact match keyword anchor texts”
Undertake a new content marketing for SEO strategy, to ensure that you promote content in the form of blogs, articles, video’s, press releases, write guest blog’s, write editorial content, comment in forum’s etc that are relevant to your niche and is quality content. Promote this content on social media sites, to generate interest and leverage the social signals (i.e. on Twitter Facebook , Social bookmarking sites, Google+, Diggs, Stumbles, etc.). The importance of content marketing strategy for Link Building for SEO cannot be over emphasised.