Having a website is not enough and for a successful business to thrive online, you may need a website that has the right ingredients including a great web design and high quality content. First impression matters and you are only given a single chance, which usually lasts for 3 to 5 seconds for a visitor to want to go through your website. You may call it shallow but it is true that many people do judge a website by the way it looks. So, if you want your website to attract more visitors and make them stay longer, then here are some of the mistakes that many website owners make that you should try your best to avoid.
Avoid Low Quality Content in Web Design
You may have come across several websites that ranked highly on the search engine results, only to be disappointed with the low quality content that they offer with no value. Sometimes, it can be frustrating for customers who are looking for information but couldn’t find it on your website just because there was little to no content that would give them the answer that they are looking for. When your website content quality is bad, your customers will be less likely to come back and may even opt for your competitor.
Unattractive Web Design
Attractive Web Design can be pretty subjective as different people will have different views on a Web Design. What you can do to get this right: is to use colours that are easy on the eyes and that represent your brand, readable fonts, structured layout, clear messages and much more for a good Web Design. When a website design is too busy and cluttered with images and text, with no smooth flow, it makes it hard for the visitors to read and to know where to focus on the website. People usually don’t have much patience when they are looking at a cluttered page and they are very likely to leave and not come back.
Long Forms Contribute to an ineffective Web Design
When it comes to asking for information from your visitors, be sure to keep it short and precise. You may want to identify the core information that you need from them first before putting up a form without much planning. Without planning, you will only end up with a long form as you can get carried away with the quantum of information that you want from them. It may benefit you, when you get to gather a lot of information from a single visitor but not many are very patient nor want to fill up a long forms as people who browse websites are seeking information than to give out information.
Assuming That You Know Your Visitors -Your Web Design is an extension of your personality
One of the major mistakes that many website owners make is to assume that their visitors will be exactly like them and will think like them. In reality, it doesn’t work that way. We all have our own unique qualities with likes and dislikes, that differ from each other. When your voice on your website sounds like that, it is time to make a change. This is because guessing and assuming that they are like you will only lead your website to failure. That only creates a one way communication between you and your visitors. The better way will be allowing two-way communication with them simply by asking them what they think and like. From there, you can work towards serving them better.
Not Using Good Call To Actions in Web Design
Don’t let your visitors guess that they need to take certain actions on your website. Be clear and upfront instead of being too subtle and hidden that you end up getting frustrated when they haven’t taken action when you wanted them to. It is no one’s fault but your own as your visitors can’t read your mind.
The above are the top 5 mistakes that you can avoid in your webs design to make your website better than most. However, these are not set in the stone and that you have to apply it all. Use it when it is necessary and also keep testing and getting feedback on your web design so that you can keep improving.
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Mistakes to avoid in Web DesignHaving a website is not enough and for a successful business to thrive online, you may need a website that has the right ingredients including a great web design and high quality content.Written by: Manny