Mobile Marketing and Integration of Mobile with Social Media and Interactivity
Mobile marketing is a rage in market, a new term in the online marketing world and has been growing since 2010.With the arrival and increase in launching of various social media, and the latest mobile devices and technology at affordable prices, marketing has touched new heights. Many users access social websites, blogs, movies etc through their mobiles.
Wikipedia describes Mobile marketing as: ‘Mobile Marketing is a set of practice that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.’
Internet marketing includes Emails, Social media, Websites, SMS, Mobile website for marketing. Knowing which social media the consumers use most, makes marketing and targeting their needs much easier.
Social media play a huge role in increasing the SEO ranking and heavily involves mobile users. Face book, Twitter, You tube mobile, all are accessed using tablets, smart phones. The websites are made mobile compatible. Maximum services searched on mobiles are local; that includes restaurants, café , malls, GPS etc. Mobile website are integrated with social media platforms to boost profits.
Web marketing for mobile may be done by optimising the content through Search engine Optimisation, where user recommends brands or services on social networks for maximum visibility and hits, since it is displayed on user’s news feed. Interactions, comments, posts on the news feed also help in increasing marketing on mobile.
More than half the users in the world perform their search through mobile and 86% use their device for watching TV’s.
Mobile websites (70%) and mobile applications(55%) are the most popular forms of marketing of mobile.
According to OfCom, smart phone usage has doubled from 12 to 27% as shown below.90% of the contract connections of Vodafone in UK has been sold using smart phones.
Source from: http://www.atkearney.com/index.php/Publications/the-internet-economy-in-the-united-kingdom.html
According to forecasts in UK, total revenues for mobile content and services, and advertising and marketing, will be £414.95 million in 2010, rising to £683.82 million in 2012.
Mobile marketing will increase in future as smart phones would become cheaper and accessible. Statistics shows that the smart phone ownership in UK reached 27% last year.
11 million people in UK, log into the social websites using their mobiles according to a survey.43% use mobile social media to buy products, play games, send suggestions, comments, complaints or share their pages, and content.
British developers prefer releasing their games as apps on smart phones and Face book rather than the traditional devices such as PC’s , a gaming trade body revealed.
Revenues generated by Social media are 95% i.e; ad revenues and 97% using mobile.
By optimizing mobile content by using SEO services and adapting to search marketing by embracing to social,mobile and search, enables the marketers, in increasing their returns on investment (ROI) tremendously.
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