Off-page SEO for E-commerce Websites Video
Conducting Your Off-page SEO for E-commerce
While on-page optimisation will signal the search engines that your content on your page is relevant and deserves ranking for the targeted keyword, off-page optimisation SEO for e-commerce will signal the search engines that your page is the most popular page containing that content.
Google the most popular search engine, uses links back to your site called back-links as a proxy for popularity. The quality and the quantity of these back-links determine how search engines decide which page to render, amongst those that have equally good content. This practice of, “off-page SEO for e-commerce” is about building relevant high quality links.
There are so multiple techniques for link building. (click this link for our detailed service). Some strategies are given below:
Ø Social Media
Ø Press Releases
Videos for off-page SEO for e-commerce
Video marketing as an off-page SEO for e-commerce strategy, wasn’t too popular an Internet marketing strategy 5 years ago, but it is now the most speedier methods for high search engine rankings . Websites such as YouTube and Vimeo make it easier than ever to post short promotional videos for off-page SEO for eCommerce businesses. Video’s that link back to their web page. The video channels allow you to link back to your site but also the search engines rank video content on its own merit, which will then get your company on the first page for those targeted keywords than even before you site ranks.
Blogs for off-page SEO for e-commerce
Blogs as an off-page SEO for e-commerce strategy, is like a online resource pool of content that links back to your website. There are couple of ways to use blogs: either writing your own or commenting on other blogs. Creating your own is not complicated; you can use one of the blogging platforms like WordPress or Blogger. Then you can create a series of short blog posts, using the keywords identified earlier, as the anchor text linking back to your site. Do be careful in building backlinks and ensure they are diverse. Blog commenting would mean posting engaging comments, on other blogs that receive a lot of traffic, which then link back to your site. Additionally you may also write as a guest blogger on someone else’s site with links back to your site
Social Media for off-page SEO for e-commerce
Use social media platforms such as Facebook, Twitter, LinkedIn and others for developing a strong off-page SEO for e-commerce strategy. This will enable you to build a following, connecting with multitudes of people who visit the sites each and every day. Posting regular content and sharing that on your social media profiles on your Facebook Page and Twitter Page, with links to your site will help in building traffic and popularity for your website pages
Press Releases for off-page SEO for e-commerce
Press Release can also be leveraged as an off-page SEO for e-commerce strategy by doing a Press Release for new products, events, website launches and anything else you can think of, that could be worth sharing and a good PR exercise. This can generate interest, create a buzz that will get a lot of potential consumers on the news. Do use keyword based anchor text to back-links, to your site.
Articles for off-page SEO for e-commerce
Articles as an off-page SEO for e-commerce strategy,can also be amongst the easiest methods for giving your website targeted back-links. Blogs can also do this, but it takes awhile to build a new blog into an authority site. Links that come from well shared, old, popular domains, count for more points.
Tracking and Analysis for Off-page SEO for e-commerce
The nature of SEO beast, makes it hard to determine if the strategy is actually working or not. It will develop behind the scenes. Measuring results before and after your campaign will enable you to determine the effectiveness of your strategy. Determine the effective from the ineffective and adjust your strategy to balance it and tweak it.
There are tracking software programs that enable you to view the statistic of your website. Google provides a free tracking and analysis tool called Google Analytics. Paste the provided code into the HTML of your website and you will be setup to view traffic, page views, search phrases, individual pages viewed, sources, regions and much more.
Things you should track and measure for success of your off-page SEO for e-commerce strategy
1. Rankings – The objective of your SEO strategy is to get your content ranked for targeted keywords. Check your ranking before you implement your SEO strategy and then track your site’s new rankings for the desired keywords monthly to measure the progress.
2. Website visits – SERP Rankings are only a part of the process to build traffic to your site. Google Analytics will enable you to measure traffic generated by specified keywords and enable you to determine the effectiveness of your campaign.
3. Sales by keyword – Traffic is valuable if the visitors buy something. Google Analytics enable you to measure the GBP sales from visitors who searched by the specific keywords
Conclusion on off-page SEO for e-commerce strategy
Last but not the least, do be mindful of the fact that this is no magic wand and it will take time to show results. Don’t expect instant results, or you will surely be disappointed. SEO takes time, It will take a determined approach, working knowledge of how the system works. There will will trial and errors and tribulations. The correct strategy will however develop a strong e-commerce website. Do remember your conversion ratio’s and develop the traffic accordingly.
We can help you with your goal of an effective strategy of Off-page SEO for e-commerce sites that demonstrates results, conducted by a team of experienced and knowledgeable search engine optimisers.