Online Reputation Management
Online Reputation Management is important- The last few years have witnessed an explosion in social media. Going far beyond a mere destination for friends to hang out and chat, social media in the form of Facebook, Twitter, LinkedIn, Tumblr, blogs (such as WordPress) and forums have changed the face of online communication forever. Every individual has a mobile smartphone today which gives them instant access to a camera, internet and access to social networks instantly. It is imperative that your Online Reputation Management is handled by professionals.
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These phones are the personal screens of the person and not shared with anyone. You can either leverage them or ignore them. Every purchase decision that is made today involves accessing the internet and seeking opinion from friends/peers to seek their opinion before a purchasing decision is made. With the Internet at our fingertips, people are searching online to learn more about a company, brand, product, and service prior to making a purchase. They go to their favourite search engine, type in a few keywords and click on the first few links that appear.
Online reputation management is important why?
Though consumers will likely visit your site for general information (if your site is ranked), they are more likely to view third party review sites (discussions, forums, blogs) to help them formulate an opinion. It is becoming increasing important that your online reputation management is done by professionals
As time and effort that are required to improve visibility within search results, not all search engine ranking pages are good. Increasing numbers of companies are experiencing the double edged sword from disgruntled employees and customers taking advantage of the amazingly simplistic process of publishing content to the web. These are the very reasons why you need to allow your online reputation management to be done by a professional who knows what needs to be done to ensure your first page of the search of your name contains only positive links.
You may recall such situations as adverse publicity received by organisations such as Domino’s employees playing the prank adversely impacting the company for example and the Iphone applications of Pepsi that generated adverse publicity.
You can either decide to bury your head in the sand and state that there is no danger or you can chose to take the bull by the horns and deal with it.
Is Online Reputation Management a SEO problem?
Because these references occur within the search results, many companies sometimes perceive search engine online reputation management as a SEO problem. But displacing negative search results only treats the symptoms of the problem in online reputation management. It’s not a cure. You may seize the opportunity to engage with customers directly and treat the root cause of the problem for online reputation management.
The good news is that savvy companies who are open to communicating with their customers, for online reputation management and customer satisfaction, can leverage the online trends to generate new business and deepen existing relationships in ways that are more effective and less expensive than old fashioned mass broadcast or print media campaigns.
Companies who shy away from the trend and are uncomfortable with online reputation management & adjusting their relationships accordingly are in for rude awakenings. And this is true across the spectrum from very large to small, local businesses.
So what type of content are these third party sites publishing about your brand? What are people saying about your company on the social networks? What is the overall “rating” of your product and services online? Establishing an online reputation management plan to ensure proper brand management of any conversations happening around your company will help you find out
We will help you formulate a complete strategy for online reputation management.
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