Online credibility and brand awareness strategies
If your goal is to build online credibility and brand awareness then we can help achieve that through our digital marketing services.
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Why is online credibility and brand awareness important
Firstly what is brand credibility- brand credibility (i.e., the credibility of a brand as a signal) as the believe-ability of the product position information contained in a brand, which entails ‘‘consistently delivering what is promised’’ (Erdem & Swait, 1998). Brand credibility can help achieve a higher margin of preference.
Online credibility and brand awareness and is one factor that can trigger a buying impulse in a consumer. The triggers can be positive or negative. Online credibility and brand awareness is the brands reputation that help generate a sale as long as the peer experience is positive.
The last few years have witnessed an explosion in social media. Going far beyond a mere destination for friends to hang out and chat, social media in the form of Facebook, Twitter, LinkedIn, Tumblr, blogs (such as WordPress) and forums have changed the face of online communication forever. Every individual has a mobile smartphone today which gives them instant access to a camera, internet and access to social networks instantly.
Every purchase decision that is made today involves accessing the internet and seeking opinion from friends/peers to seek their opinion before a purchasing decision is made. With the Internet at our fingertips, people are searching online to learn more about a company, brand, product, and service prior to making a purchase. They go to their favourite search engine, type in a few keywords and click on the first few links that appear. Though consumers will likely visit your site for general information (if your site is ranked), they are more likely to view third party review sites (discussions, forums, blogs) to help them formulate an opinion.
So maybe brand’s online credibility and brand awareness influences purchasing decisions but why restrict to online?
Earlier Marketers used to control the conversations though print media, telly and radio but now customers control the conversations. Marketers could keep a positive spin on consumer and client perceptions when their brand visibility was managed through a combination of media advertising and news coverage. The introduction of social networking sites and consumer-generated content to the Web has dramatically altered that landscape. The means for customers, champions and critics to disseminate information about their experiences and opinions are now accessible to anyone with an Internet connection and a browser-enabled PC. Blogging and online social media has given every internet user a platform to publicly broadcast their observations and opinions in an instant. This can be both good and bad. We can help you also manage your online reputation through our Online reputation management service
Due to the factors listed above and the explosion of social media it is obvious that online credibility and brand awareness is important to influence purchase decisions. You need to manage the influence to ensure that the experience is positive.
The question that begs a response is how are we going to help you achieve online credibility and brand awareness.
We can help you achieve online credibility and brand awareness by implementing a strong and professional web presence, along with utilising social technologies. It lends credence to your brand when you appear in the top few rankings on the first page for your services, along with a paid advertisement appearing on top of the search ranking. You also have a social media presence for your services along with a professional website and mobile site. It is important to have a brand identity and a consistent message and look and feel across all the elements of your online presence as also your off-line elements if any. Customer perceptions and your values lend credence to your brand. You can also achieve this through visually appealing video testimonials from your customers as well a text testimonials maintained on your website through our service. If your customers want to talk about you then would you rather prefer they do that on a third party site or your own website. Authentic customer reviews will also lend credence to your brand. With majority of your customers being online you can engage with them constantly online through our customer testimonial service. Through the use of our Video testimonials and customer testimonial service you can build a network of brand ambassadors. Constantly talk to your customers and get their feedback also through the use of our email marketing service. Making your brand more credible will increase your profits.
Developing a Content Plan and Web Framework which will create a targeted web presence for you based around established end-customer personas and demographics
Research and create a content blueprint for you. This will provide the foundation of content that needs to be written for the web framework. We will provide the blueprint for you to write, or propose for the content to be developed for you (Our Content Writing Service)
Establishing an online social presence for you. This will be done by creating a social strategy, this includes getting you visible social networking profiles created to complement your marketing strategies
Achieving Online Credibility
Online credibility is achieved through highly targeted and relevant content that gives real substance to your word of mouth marketing. You need a sticky site, one that your website visitor can enjoy and get all the information about your product or service.
Displaying customer testimonials on relevant web pages can increase your conversion rate as visitors relate to and verify the validity of your claims. We recommend that you use audio, video and written testimonials to increase your online credibility and improve the chance of your visitor becoming your customer.
Use of Social Media
Using social media to distribute your content to channels such as blogs, YouTube, LinkedIn, Facebook, Squidoo, Hub Pages, Flickr and many more will initiate the conversation that contributes to your word of mouth marketing
Call us now to develop you a content marketing blueprint that will build your “online credibility and brand awareness” & increase your sales
Contact us today to get started.