Search Engine Marketing Success Starts with Being Found By Your Customers
Search Engine Marketing is the process which enables you to be found by your customers. Search Engine Marketing is defined a set of activities, used to promote your website to make it more visible to your consumers and increase the Search Engine Results Page, whether through On-page and off-page SEO, to promote your organic results. Paid search also forms part of the Search Engine Marketing umbrella. in the form of banner advertisements on the net, paid advertisements though a pay-per-click campaign and even local search results. Search Engine Marketing, also includes contextual advertising, wherein content relevant to the keywords are rendered through the advertisement based on those keywords for mobile browsing or website. These advertisements are directly related to the content of the web page the user is viewing. (Search Engine Marketing)
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Google AdSense was the first major contextual advertiser. Since such advertisements are more targeted they are more likely to be clicked.
Before the Internet became the phenomenon that it is, people would depend on the good old phone book to discover goods and services. While the method is similar, the medium has changed, and being discovered as an organisation, is now all about being deemed “relevant” by the major search engines such as Google, Yahoo! and Bing.
Our Search Engine Marketing experience
We’ve helped companies big and small, discover the secrets of appearing high on the list of organic search results for keyword phrases, most closely related to their business. And that’s where our friendly experts come in. One of our certified experts will work with you to develop a list of the keyword phrases which will most impact your bottom line and get you results. From there, through content creation strategies and Search Engine Optimisation (SEO) techniques, we’ll make sure your business is in the best possible position to get found on the Internet. After all, no matter how great your website is, it’s only effective if people are able to locate it!
And for those companies depending on local traffic, our locally-based consultants have the cultural, linguistic and region-specific knowledge that you can depend on. Global, local, large, small, and no matter the industry — We are your key to a successful Search Engine Marketing Strategy.
For all your Search Engine Marketing needs Contact us to get started.