Paid Search-Explore Pay-Per-Click Marketing or Banner advertisements
You may know about the need for search engine optimisation (SEO), the process whereby you help your website appear higher in a search engine’s rankings for certain keywords. This is an “unpaid” search — you don’t pay anything to the search engine to appear higher. But remember that there are marketing strategies for paid searches as well. And the most powerful of these strategies, popularised by Google, is the pay-per-click (PPC) advertising model.
The basic component of PPC is a four-line piece of ad copy. You can arrange for a search engine to display the ad prominently for certain keyword searches. If the user clicks on the ad, to be brought to your offer or information, you pay a small fee to the search engine. WSI has developed successful Paid Search(PPC) campaigns for our clients for many years, and we are eager to speak with you about your Paid Search or PPC needs.
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Paid Search-Ultra Targeted, Ultra Effective
We have found PPC to be a particularly effective tool for small business owners. Why? Here are the advantages:
Targeted Demographic Paid Search
Because Paid Search (PPC) ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. As you can imagine this is extremely valuable, as you are likely to have a higher conversion rate.
You can spend as much or as little for the “click-throughs” of your Paid Search (PPC) campaign. WSI can help you strike the proper balance between Paid Search(PPC) marketing and your other digital marketing efforts.
Closely related to budget control is the fact that you only pay for Paid Search campaigns(PPC) when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.
We can help you navigate your Paid Search (PPC) campaign, including optimising your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.
Done right, paid search complements organic search and can help brands get visibility and conversions faster. But with an ever increasing number of keywords and bids, the complexity can be overwhelming.
We remove the complexity from your Paid Search (PPC) campaign. Every paid search engagement is custom-designed to meet specific client goals and boost ROI via efficient and proven solutions, that deliver best results, in shortest possible time.
Our Paid Search(PPC) campaign management service is a customised mix of campaign planning, bid management & optimisation, testing & quality assurance, and creative services. Our service includes:
Detailed keyword research with visitor & budget forecasting: We use proven processes to research, analyse, and gather estimated costs, clicks and impressions to identify keywords which will rank.
Campaign set-up and position maintenance: We make campaign strategy to ensure that your Paid Search (PPC) listings are up and running on time, and you are able to maintain top position while controlling your click costs.
Ad copywriting: We write targeted, compelling copy that increases quality clickthroughs. We continue to test, measure and tweak the ad copy to lower your CPC.
PPC campaign optimisation to boost conversions, ROI: We optimise your Paid Search(PPC) program for post-click conversions versus depending on ad copy and keywords alone to lower costs. This not only helps you combat rising keyword bids and competition, but also boosts ROI metrics across the board
ROI tracking and performance reporting: We track your campaign from click to transaction and deliver maximum ROI for your Paid Search (PPC) expenditures. We provide you a detailed analysis of the performance of your terms, identifying and removing poorly performing keywords.
Contact us today for more information about our Paid Search services.