Content Plan-The Benefits of this strategy
By incorporating content plan as part of your Internet Marketing Plan you can increase your brand visibility, sales and profitability and realise many of the following benefits:
Syndicating your content on various social media marketing sites will encourage conversation about your content and will support any “word of mouth” strategy that your business has.
Good information encourages people to link to your content, thus creating increased referral visitors to your website.
A good content plan in marketing can generate many referral links which improves your Google rankings and in turn increases your number of site visitors enhancing your online brand visibility.
Good content plan in marketing also reduces your need to use paid search advertising tactics as you will continue to attract more qualified visitor traffic, instead of continually having to pay to keep getting more visitors.
By continuously publishing valuable and relevant information through elements like social media marketing , you will be creating an internet marketing asset for your business. Our Internet Consultants are trained and certified in the art of content marketing. They will be able to create a customised Content plan for marketing your business and help you gain brand visibility across the Internet.
Creative content plan strategy
Content is the art of conversations, it can mar or enhance websites. Content in your content plan is the sticky fluid that makes your customers want to know you more and communicate with you. At WSInnovativesolutions, we create content plans that are compelling, engaging and enriching – content which is part of your brand story. For us, content creation is not only a nicely worded piece of collateral but a well strategised and targeted message enveloped with keywords in an interesting story. Content is the key to achieving organic ranking through Search Engine Optimisation.
Our bouquet of content services includes:
Content Plan Strategy: Your brand needs to be consistent to enable you to reach out to your target audience. We develop a content plan strategy for your brand so that it resonates the same way across all media and conversations.
Content Plan Development: We use a well – defined process to develop content, which starts with research and target audience analysis, followed by building a messaging framework and then creating collateral. We create:
Core Content Plan Strategy
- White papers
- Case studies
- Data sheets/Solution sheets
Content distribution and re-purposing strategy: We use a well thought out strategy for Content distribution and re-purposing – centered around distribution channels, your audience, and the type of content. We help you select the right channels for promotion and distribution of your content – so you make the most of every channel; build media relations for you – to help mark your presence in online journals and libraries; and re-purpose and upload your content intelligently – to expand your marketing reach and help you make the most of your content assets.
Content Plan Analysis: Through industry benchmarking, competition analysis and target audience profiling we help you find how your existing content fare against industry trends and competition – enabling you to revamp and make full use of your existing content.
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