Online Reputation Monitoring Management

Online Reputation Monitoring Management

Online Reputation Monitoring Management is important with the Internet at our fingertips, people are searching online to learn more about a company, brand, product, and service prior to making a purchase. They go to their favorite search engine, type in a few keywords and click on the first few links that appear. Though consumers will likely visit your site for general information (if your site is ranked), they are more likely to view third party review sites (discussions, forums, blogs) to help them formulate an opinion. With our Online Reputation Monitoring Management service you will be able to monitor what type of content are these third party sites publishing about your brand? What are people saying about your company on the social networks? What is the overall “rating” of your product and services online? Establishing an online reputation monitoring management plan to ensure proper brand management of any conversations happening around your company will help you find out what people may already be saying about you.

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Read our blog on Social Media and Brand Monitoring here.

Online Reputation Monitoring Versus Reputation Management

Online Reputation Monitoring

The abbreviation ORM is becoming widely used among online marketers today. It stands for Online Reputation Monitoring Management, which will be discussed in the next section below. But before we deep dive into this concept, let’s first define the difference between online reputation monitoring and online reputation monitoring management and how the two relate to each other. These two terms are often used interchangeably even though they have very different meanings.

Online reputation monitoring is the act of listening to online conversations. It involves using programs and setting up alerts to stay aware of when your company, brand, slogan, product/service or company spokesperson(s) are mentioned online. Online reputation monitoring management is important because customers are becoming more vocal about their questions, comments and dissatisfaction with products and services, and social media gives them a channel to share their opinions with the world. Online reputation monitoring, the act of listening to brand mentions online, is only a small component of online reputation management.

Online Reputation Monitoring Management or ORM

Online reputation management (ORM) is a much more complex strategy than just monitoring online conversations. Not only does it involve listening to social conversations, but it includes responding to comments and interacting with your online audience to influence their opinions about your brand. Online reputation monitoring is about listening whereas online reputation management is about participating.

Simply put, online reputation management combines traditional marketing and public relations with search engine marketing; it involves managing the search engine results to protect your company’s brand reputation from negative exposure online. Keep in mind that online searchers rarely view more than 2 pages of search engine results, so high rankings for good publicity are the ultimate goals, which will in turn push any bad publicity down the search engine listings and out of public view.

Benefits to Implementing a Online Reputation Monitoring Management for your business:

  • Improve customer satisfaction by communicating directly with dissatisfied customers
  • Salvage customer relationships by implementing service recovery to those who are unhappy
  • Increase your brand loyalty by engaging in dialogue with your customers
  • Reduce marketing costs by interacting with customers directly
  • Learn more about your customers’ expectations and how you can better meet them

Knowing what’s being said about your brand, products and services online is only the first step to effective online reputation monitoring management. Based on what you hear, you need to be equipped to effectively take action.

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