Search Engine Marketing Strategy


Search Engine Marketing

Search Engine Marketing is essential if you want to rank #1 for your targeted keywords, you need to understand how search engines work. You must know what factors search engines use in ranking websites and how they “read” and “index” web pages.

We have a 3-Step plan to help businesses like you to identify and create the quality website content that Google loves. We will also ensure that you are fully leveraging Search Engine Marketing (SEM) in your business to help drive you more revenue.

3-Step Search Engine Marketing Plan

Step 1: Dominate your particular industry sector for search engine marketing

  • Identify your target audience
  • Set your website goals/ objectives
  • Understand what persuades your audience
  • Scout your competition

Step 2: Get your website ranked as high as possible for search engine marketing

  • Ensure your site structure is search engine friendly
  • Better onsite optimisation
  • Internal links are important
  • Identify the keyword phrases your audience use
  • Keep end users in mind
  • Create quality content
  • Identify off-site activities that will get you links
  • Create compelling content  that is sticky for your target audience
  • Leverage Video’s on your main pages
  • Share you content socially
  • Content Curation
  • Google + and author tags
  • Anchor text diversification
  • Anchor text relevance
  • Improve structure of the URL’s
  • Unique Exclusive content
  • Use easy to read text
  • Create content for users and not search engines
  • Use descriptive text for anchor text
  • Use Alt text
  • Use robot.txt file
  • Use sitemaps both XML and HTML
  • Search Engine submission

Step 3: Track, Monitor, Adjust after search engine marketing

  • Track your keyword rankings
  • Analyze your website’s visitor activity
  • Monthly reports detailing website performance
  • Attention to key behaviour metrics
  • Monitor Analytics: bounce rate
  • Monitor time on page
  • Monitor average page views per visit
  • Provide recommendations for improvements

Contact us today to get started.

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