Professional SEO Services – Qualified Traffic and Increased Business
Having seen how SEO design Watford tips can serve as powerful tools to initiate a lead generation campaign on social media, let us understand how the techniques can be used to propagate content to build and audience, engage with it and then take the relationship to the next level where leads are generated. Careful perusal of this document will inform you of actionable SEO design Watford ideas that can help your business tap SEO for leads.
Social media encourages smart use of content and a neat SEO design Watford method is to repurpose content keeping the social media channel and audience type in mind. For example, a series of five excellent articles on mobile lead generation can be turned into an ebook; this can be used as a free giveaway to attract signups. The same five articles along with images can be used to create a video for a channel such as YouTube. The same video can also be embedded in SEO design Watford newsletters. Yet another excellent technique to repurpose this piece of content would be make it relevant to a particular niche, so maybe you could create a webinar for the restaurants sector using this information and new data. This SEO design Watford idea, when used creatively means that you do not have to worry about creating fresh content all the time. You can repurpose the same content for different channels, all the while informing your audience with useful information.
While SEO design Watford content creation is central to getting an audience on social media, its creation has to evolve following SEO Watford design signals so that you can tweak and tune your content to matters that are relevant to your niche at any given point in time. Social media signals emanate from the participants; these include your past customers, users of products and services in your niche, your competitors, advertisers, and people with a passing interest in what’s happening around them. SEO design Watford data on social conversations will throw up trends that you can learn from. This learning can be implemented in creating bespoke content and you can narrow down your intended audience with accuracy.
Very often brand-related gossip and leaks on social media carry powerful information. A cursory mention of your competitor’s product launch being delayed by a fortnight gives you a window to do something about it; upgrade your own product, slash prices, launch a scheme. If a contest that you run elicits a great response and a lot of chatter, you know you’re doing something right with your SEO design Watford strategy and you can replicate it.
Analytics offered by different social media platforms are great for gathering information on what’s happening on the various forums. Hashtags, favorites, likes, and shares are just some of the things that you can learn from and boost your SEO design Watford brand. Mention of your brand and the context is another piece of useful information. It can help you to act and prevent a situation from arising instead of having to salvage it later on. Information from social media data also throws up regional trends; if your product, service, or campaign is doing well in one part of the world then learnings from that success can be implemented elsewhere.
There are a number of SEO design Watford social media monitoring tools out there; you don’t need to use more than two or maybe three for your SEO design Watford information mining. This is because there is an overlap in functionalities; also data will accumulate fast and you may get overwhelmed with all that you will see. Know your SEO design Watford objectives, be clear about the information you wish to extract from the unstructured data.
Here are some tools that you can use for your intelligence gathering –
1. Bottlenose – A paid service to identify, anticipate, and also instigate trends to manage perceptions about your business. Monitor events as they happen, manage crises, shape trends, understand the sentiments out there and use the information.
2. Argyle Social – Promises more prospects, better leads, and stronger relationships. It’s a paid service you can use to evolve marketing strategies based on social media information.
3. CARMA – A paid service that provides two tools, HEARTBEAT and MAP, to monitor historical and real-time data from social media, print, and electronic media. It enables a comprehensive and well-informed marketing strategy.
4. Google Alerts – A popular free service that emails you about content of interest to you. News, blogs, videos, discussions emailed to you as they happen.
5. Klout – A cool idea that big and small brands are benefiting from. It is a free tool that lets you measure your clout on social media. Businesses can look up people with clout to engage with and deploy as brand evangelists.
Other tools for monitoring social media include Curalate, Custom Scoop, Ice Rocket, Media Miser, Mention, Meltwater, Netvibes, Social Response, and then some more.
Since social media marketing is a lot about managing present, past, and future customers, CRM tools can play a very natural role in SEO design Watford lead generation from social media. A CRM system can serve as a single platform to manage different social media accounts, establish a workflow, record data and conversations at an individual level, and then help you customize your content. You can run SEO design Watford campaigns from a CRM system, pursue leads, gain leads, and then convert them.
Data gathered from CRM and social media tools places information in your hands, which you can use to create SEO design Watford viral content and back it with a strong viral marketing strategy. Viral marketing works for both B2C and B2B campaigns. Contests, funny videos, giveaways, adverts, infographics, how-to articles are just some of the types of content that can go viral, generate viewers, backlinks, and also leads. With data in hand, you will be in a better position to target content at those who are more likely to respond. This will save you the time of having to qualify leads later on. You begin with strong leads that can be readily converted to sales.
Along with data, it is also worthwhile to know about the different types of audiences that make up the social media milieu. In fact, knowing the overall mix of audience is necessary for efficient SEO design Watford targeting of audience. You have to be where your audience is; this said, you don’t have to be everywhere they are. You can generate leads from two or more sources. Pick and choose wisely.
As a general SEO design Watford rule of thumb, your audience will include infrequent users, the fresh ones who have only recently joined, the watchers who like to observe but do not contribute much on their own, folks that like to be a part of communities, the big opinion influencers that people follow, and those that like to be on more than one network.
Do you have an idea on the profile types most relevant to your business? If the bulk of your business comes from the infrequent users mentioned above, then you are definitely better off trying to generate leads offline. Speaking generally, you should have a strategy for each type. Be where they go and attract them with content and freebies so that they part with their email address and sign up for your newsletter.
There is another category that is likely to emerge as the umbrella category and the most sought after – the mobile internet user. If your SEO design Watford strategy does not factor in the mobile user you are missing leads by the bucketful. 60% of social media users do so on mobile phones. Mobile search is invariably the starting point for information on a product or service. This is an opportunity to drive visitors to your social media page or local business through Google Plus local search results. 25% of the visits to the big ecommerce sites are from mobile devices. You can reach out to the mobile user by means of SEO design Watford media that mobile users would enjoy, such as videos and easy to scroll content that can be taken in at a glance. Use short calls to action on the lead forms. Use progressive form filling techniques for the SEO design Watford mobile user.
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