SEO for E-commerce sites, Architecture and
Mapping your Keywords
SEO for E-Commerce Site Architecture
Contact us Today to Get Started! It is amazing as to how many business owners are unaware of their site architecture and its set up. E-Commerce sites were set up prior to On-page SEO for E-commerce site strategy becoming an established Internet marketing strategy. The site architecture of most websites typically reflects their pre-existing catalogues or mail order brochures. It could also be dependent of their stock inventory setup. Most importantly keyword search volume in your On-page SEO for E-commerce sites strategy, should be used to determine the proper structure of an eCommerce site . Pages higher in the site should rank for broader terms, and then mapping less frequently searched terms to pages deeper in the site. For our popcorn example, here is how site architecture might be transformed based on this:
Poor Site Architecture Based on Historical Catalogues in SEO for e-commerce
An optimised eCommerce site should have the home page optimised, for the type of products that the site sells such as “popcorns”. Below the home page, should be, the most frequently searched categories of popcorns such as “buttered popcorns”, “salted popcorns”, “sweat popcorns”, etc. The second layer should be subcategories of popcorns. These subcategories could be separate associated brands or different sizes of packs. The names and layers of the categories and sub categories should relate to the search volume of the keywords that each page is trying to rank for.
Keyword Mapping for SEO for E-commerce
This set-up would be simple, if there is a small website but some eCommerce websites have more than just a few hundred pages of content and that’s where keyword mapping would be useful. This is a long and tedious process that is critical to your On-page SEO for E-commerce site strategy. You should assign keywords to different pages to enable your site as a whole to cover the keywords that you need to rank for. For every keyword that is searched, the search engine’s render the most relevant content possible, to give the consumer a good search experience and to enable them to seek whatever they are searching. Focus each page in the site, around a single keyword that you are trying to rank for, you then maximise the chances of ranking for that word. Conversely attempting to rank for multiple keywords in a single page will prevent you from ranking for any of them.
Conducting On-page SEO for E-commerce
The foundations now laid for your On-page SEO for E-commerce site campaign through the keyword research, keyword mapping and site architecture, proceed to develop your on-site or On-page SEO for E-commerce site strategy. The objective should be to signal the search engines that this page is relevant to the specific keyword. On-page SEO for E-commerce site optimisation involves using the keyword in those places, that the search engines are looking for. There are a lot of rules and complicated processes of where and how these keywords should be used. However, experienced On-page SEO for E-commerce site experts such as our consultants, could simplify the process for you. Briefly this process is outlined below:. The URL – Use optimised keywords in the site URL, instead of the sites dynamically generated URLs, that do not contain keywords, but rather category ID numbers and Product ID numbers. The Title Tag – Each page will have a Meta title and the keyword should be used in the Meta title towards the beginning of the Title. The H1 and H2 Tags – These are the on-page headings of each web page, and usually correspond to cascading style sheets or CSS. Keywords should always be used in the H1 and H2 tags. The body copy – keywords should not be stuffed repeatedly in the body copy. Just a few times is adequate. Place the keywords toward in the beginning and also the end. Use bold, bullets and italics for the keyword and one underlined keyword. “Stuffing” keywords unnaturally into the body copy will not increase rankings but get you penalised and possibly get you thrown out off the search engines. Images –Using the keywords in the Alt tag image names and in the alt text that appears when the mouse hovers over an image to enable the search engines bots to identify what the page is about. There are many nuances to including the keywords on your site and our experienced expert can guide you their proper usage and write optimised pages for your entire site. Contact us Today to Get Started! To know more about On-page SEO for e-commerce sites click here!