Social Media Marketing fundamentals- 4 features for social media success. Social media has become so much more than just a way to stay in touch with friends and family, it is changing the way we do business too, with hundreds of millions of us using Facebook, Twitter, Youtube, Linkedin and more everyday. The rewards of successfully engaging with customers are real. If you are considering delving into the world of social media here are a few tips to get you started.
Plan ahead for social media success-Research and planning will help drive your social media strategy and enabling you to focus on the quality of your social media content rather than simply the quantity. IT is during this planning stage you identify your objectives and put the vital pieces in place to achieve long term success.
Understand the social media landscape and familiarise your self and are using social media. Aggressive sales techniques are a big no-no. Creating an open dialogue on the other hand helps to build trust and a sense of transparency building your brand integrity in the process. Be genuine and give customers a good reason to engage with you through discussions, prize draws, polls and competitions.
Be patient and keep in mind that it is not about short term gain and quick sales is all about establishing meaningful relationships. Think conversations before conversion.When embarking on your social media campaign prepare for a marathon rather than a sprint.
Measure, rinse, repeat and tweak- Review your campaigns at regular intervals and if necessary adapt your approach to improve engagement. Milestones are a great way of measuring success. Set a target for likes, fans for the month end and angle your messages accordingly however remember its all about getting out there and getting involved
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