Social Media Marketing ROI-Social results in positive ROI. This is a video on the ROI of social media by social economics. More than 3 hundred businesses have a presence on Facebook. Gary Vaynerchuk grew his family business from $4 mill to $50 mill using social media. $15k spent on direct mail resulted in 200 customers, $7.5k resulted in 300 new customers and zero spend on twitter resulted in 1800 new customers. Lenovo reduced call centre activity by 20% as customers go to the community website. Blendtec quintupled sales with “will it blend” youtube video’s. Dell sold more than £3 mill worth of computers on twitter. 37% of gen Y were aware of Ford Fiesta via social media before its launch in the US. Ford spends 25% of marketing spend on social media. VW went 100% mobile for the launch of GTI. Not for profit in Atlanta caused 1k visits in 24 hours. InTuiT introduced live community into the turbo tax products resulting in 30% increase in sales. Software company Genius.com reported a 24% increase in sales due to Social Media. Key differentiator of Barack Obama winning the elections was the use of social media. Moonfruit made a 15k social media investment resulting in 300% increase in traffic and 20% increase in sales. Apart from the social media marketing ROI social media touches every facet of business and is more an extension of good business ethics as stated by Eric Qualman. 71% of the businesses plan to increase investments in social media by an average of 40% because it is low cost marketing, leads to traction and businesses believe that they have to do it. McDonald states that their head of social media are their customers. Social Media Marketing ROI is the fundamental truth. Social media marketing tidal wave is here, are you swimming with the current?
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