Rich Snippets – Are They Relevant To Your Website?
Every now and then, you come across London SEO company terms that on closer inspection are just routine things that you’re already doing; just a rehash of existing stuff. You also come across some dangerous ideas, wrapped in fancy terms…for example building link pyramids for SEO. But every once in a while there comes a truly cool SEO concept that has the approval of big daddy Google and the rest, and the idea of rich snippets holds a lot of promise for some serious SEO benefits.
The idea of rich snippets holds particular value for ecommerce sites. If you’re selling something, make sure that you have rich snippets enabled. The term is self explanatory. You don’t have to be a London SEO company whiz to understand that this snippet is intended to give prospective buyers searching on Google precise and concise information regarding their search term. It improves their experience. If you are using rich snippets to improve an organic search experience, the chances of you being rewarded with a click by the searcher increase.
And when your website generates organic traffic by executing London SEO company tactics that Google approves of, it does not go unrewarded. You improve your site’s click-through rate and also its position on the SERPs because qualified organic traffic that gets relevant answers to its queries will spend more time on the target site. Your chances of scoring a sale increase. That’s the magic of qualified traffic. What more can a business ask for? You get traffic that is pre-screened. With useful content in place; good content marketing; integrating with Google Maps, where required, you can cut down your marketing costs. You may no longer need to purchase leads for your business.
You can bring down bounce rate, rest assured Google will notice. Now multiply the beneficial effect of rich snippets by the number of products you have on your ecommerce site; yes, the technique is THAT powerful and useful! Google recommends rich snippets as a London SEO company technique for ecommerce, review, events, music, recipe, and video sites. If your site falls under these categories, then you should have had rich snippets on your site by now. Even otherwise, the concept lends itself to the presentation of information in a simplified manner and is relevant for almost any type of website.
And, perhaps a little surprisingly, not many ecommerce sites are actually alive to how significant a factor rich snippets are. But you need to be! Google deems them important enough to have put up information about them. Apart from the very obvious London SEO company advantages that rich snippets offer, you can use them to position yourself as a more attractive value proposition as compared to your competition.
Rich snippets are supported by three formats; namely Microdata, Microformats, and RDFa. Microformats are the recommended format. Google has stated that it would rather have your rich snippets in this format. To get a little more specific, these snippets, aptly termed rich because they are indeed rich in information, inform about product, price, review, availability, release date, discount, and such information. Imagine the possible benefits to searchers if they can take in at a glance your address, business hours, business timing, customer reviews, etc.
A Visual Guide to Rich Snippets
Coupled with regular meta description, the rich snippets provide a much more accurate snapshot on the results page for a given query.
And while on the subject of rich snippets, it is worth mentioning that author snippets are a form of rich snippets that consist of the following very useful information; useful for the searcher and your business from a London SEO company point of view. The search results will show the author’s name, image as it appears on Google +, the number of followers on Google +, and links to more articles written by the author. How’s that for usefulness? It is a statistically proven fact that searchers accord greater relevance to results with author images next to them. It is a simple matter of trust and creating a good impression. And if along with the image, if you can supply the information mentioned above, then that is really cool.
Another scenario for you; you’re hosting an event. You can have event details show up on the rich snippet section of the search results. Convenient for both parties! Basically the applications of this nifty piece of code are endless. And it is easy to install on your blogs and websites. Once you’ve added the microdata snippet, update your website and you’re done…well, almost. As a short final step you should use the structured data testing tool provided by Google to see if the microdata information is indeed easily accessible and extractable by Google.
Just in case, your London SEO company rich snippet data is not showing up on the search results, then some troubleshooting may be in order. But first, know the probable causes. Google has specific markup guidelines for events, products, reviews, and recipes. Make sure you follow the relevant one. The markup should be visible to human readers, if your markup is hidden code, Google will not accept it. Ensure that the markup is relevant to the content and is not misleading in any way. Google Support has detailed information on how to go about creating microdata that will add immense value to your London SEO company efforts.
In a nutshell, the London SEO company value of rich snippets lies in letting searchers learn at a glance, on the search page itself, about the relevance of what’s on offer if they click the link. As mentioned above, you help improve searcher experience and you stand to get rewarded. These little snippets serve to trigger purchase decisions and over a period of time, you will notice that you are getting a better return on your marketing investments.
So if you want your business to reap the benefits of getting better conversions through qualified traffic and getting ranked high for your targeted search terms then you should implement rich snippets on your website.
The Value of Rich Snippets-London SEO Company,for more information, Contact us today!
Search Engine Optimization Services on Social Media FallaciesThe idea of rich snippets holds particular value for ecommerce sites. If you’re selling something, make sure that you have rich snippets enabled. The term is self explanatory. You don’t have to be a London SEO company whiz to understand that this snippet is intended to give prospective buyers searching on Google precise and concise information regarding their search term.Written by: Manny