The most controversial and debated topic in Internet marketing in the past one year was undoubtedly the changing face of the SEO industry. While some claim that good, legitimate, and white-hat SEO techniques, used by any reputable SEO company London, have always been the front runners but other consider it to be an industry for the crooks, we would like to put forth the idea that the SEO industry lies somewhere in the middle of this good-evil scale with a lot depending on judgment calls.
Important things to keep in mind for Search engine optimisation
As one of the most trustworthy and renowned SEO company London, we rely only on white hat SEO marketing immensely. Google’s constantly evolving algorithms to avoid search spam; we have had to reconsider some previously effective SEO strategies.
• Recent studies have suggested that these old school strategies might no longer be powerful and effective in improving rankings and traffic
• Many studies have also suggested that these tactics can also be penalised by Google, which essentially means that they can even hurt your site in the long run.
Here are few of the SEO tactics that any SEO company London should get rid of in 2013 in order to deliver excellent results to their clients.
Anchor Text that is Over-Optimised
Till recently, Optimising your anchor text to help Google to locate what the link was pointing to was considered as one of the best SEO practices, irrespective of whether you were linking externally or internally.
However as with everything good, over enthusiastic SEO Company London professionals exploited this otherwise effective and valid technique to such an extent that Google now considers it over-optimisation or manipulation. Therefore in order to avoid penalisation any good SEO company London should get rid of this optimisation technique.
Google has got really clever and can easily catch these manipulative techniques. With updated algorithms, it can penalise your site if your SEO analysts won’t make efforts to mend their ways.
Anchor Text in Infographics
One of the strongest link building strategies in the past was info-graphics. Many SEO Companies using infographics have embedded widget to allow people to easily use it on their own site. The widget then automatically includes a link back to our site so that:
a. They can get the credit for the provided content, and
b. They can get inbound links, with fully optimised anchor text
However, Google actually considers it a signal of possible manipulation if companies get 500 or more links in a short amount of time with the same anchor text.
Things, Any Reputable SEO Company London, Should Remember For SEO In 2014, For more information please Contact us today!
Things, Any Reputable SEO Company London, Should Remember For SEO In 2014As one of the most trustworthy and renowned SEO company London, we rely only on white hat SEO marketing immensely. Google’s constantly evolving algorithms to avoid search spam; we have had to reconsider some previously effective SEO strategies.Written by: Manny