Though in the ideal world where all is good and joyous, the only purpose of a SEO Agency London would be to create value for users. However, this is the real world where SEO companies are sprouting up faster than ever before and need to survive in an extremely competitive environment. The SEO market is constantly evolving and here are some strategies, which will rule the SEO industry in 2014.
1. Content Quality
Content was and shall always remain the king of the SEO industry. No amount of techniques or strategies by any SEO Agency in London can substitute the content quality. Make sure you do not compromise on it no matter what. These are the two essentials of quality content:
- Content or topic uniqueness
- Usefulness and richness of information
2. Author Rank
Though studies are still on, the initial research points to increased value of the websites due to Author Rank. It also adds to the credibility and reliability of the site.
3. Content Marketing
It is being dubbed as the new form of SEO. According to any established SEO Agency, Content marketing is the new rage gripping the SEO market. It is obviously trickier than the usual SEO strategies because you not only have to produce high quality product in large quantities but also ensure that it is widely published with sufficient social media exposure to create substantial social value.
Google adheres to strict content quality control, so focusing on content marketing will ensure higher rankings on Google as well.
4. Mobile and Responsive Design
Design responsive to the new tablet/iPhone generation will be a key to creating better profits in the future. Though this may not seem as a direct job profile of a SEO Agency London since it does not affect ranking of a webpage, but it will allow channelizing of greater traffic to the website by allowing greater accessibility for phone users.
5. Social Signals
Though controversial in the beginning, there exist no more disputes in considering social signals as some of the applicable factors for ranking. In the coming year, shares, re-tweets, mentions, and +1s will be the crowning jewel every SEO Agency London would seek.
Text-only content is passé now. Pages, which contain interactive videos and sound effects are higher in search results and also viewed more often. Further promotion of media content is a quintessential development scheduled for the next few years. So make sure your website is on the media bandwagon for the coming years.
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