If you are considering about getting SEO services for your e-commerce store, you should only select an established SEO agency London to achieve your goals. The reason is quite simple; only a reputable and experienced SEO agency in London can devise you the most flawless SEO strategies to enable you to get a really huge return on investment. With that in mind, we are offering your 3 foolproof and super efficient SEO tips that have the potential of taking your business to a whole new level if implemented properly. Let’s have a look at them.
1. Pay attention to the URL Structure and Information Architecture of your website:
Like most of the SEO professionals, we are often contacted late in the entire process of e-commerce business. Businesses first prefer to determine the URL Structure and Information Architecture of their websites, and then contact SEO agency London professionals to optimise their online businesses. Most often, the website is almost ready to be launched at this point. This is probably the biggest mistake any business can commit in its endeavour to attain online success.
The best thing any business can do is contact a good SEO agency right at the stage of web design and development. You will be truly amazed to see the results and, what’s more, your website will start making profits from the very first day onwards.
2. Recognise any duplicate content on your website and find causes and effective solutions
Usually Duplicate content arises from poor information architecture, careless planning and non useable website structure. Common culprits for duplicate content are session IDs, use of certain URL parameters and content versions that are helpful for printing but not user friendly. Before the developers of your e-commerce website starts coding, you must make sure that they are aware of the potential dangers of duplicate content; or contact a reputable SEO agency in London to make them aware of the consequences. Both developers and designers should know all the potential consequences of duplicate content, filtering and searching, the robots.txt file, and risks and merits of robot exclusion and Meta tags.
3. Make proper use of Link Authority with an effective Link Structure
Any good SEO agency London can tell you that the effectiveness of Link Structure is ultimately dependent on URL structure, information architecture and the way products are organised and categorised in an e-commerce store. In case your URL structure is not efficient and products are organised haphazardly without any properly defined categories and subcategories, your website’s link structure will be extremely inefficient, and only an established SEO agency London can get you out of your troubles successfully.
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