Enhance your Web Presence and Search Engine Rankings through Video Marketing
People love to watch video’s and would rather watch video marketing content than read the same content. Video marketing makes it more engaging and interesting for the consumer. If specially your products or services require some explanation then the best way is to use video marketing.
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Video marketing tend to also reduce the bounce rate from your website. If the video marketing is compelling enough it will hold the viewers attention for longer.
Video marketing as a medium is growing from strength to strength.
Video marketing does increase your brand awareness, enhances credibility and assists in brand recall. Video marketing is a visual medium and uses the left side of the brain and the retention is greater. It lends credence to your brand specially when the video marketing is used specifically for customer testimonials.
Video marketing is a great way to get the word out about your website or company in an efficient, informative way. Not only does video marketing increase your exposure, deliver information about you and your website; the keywords and description areas of the video can lead visitors to your site and boost SEO rankings. Quality videos optimised by your SEO company can increase your visibility online.
Video is beginning to dominate the search engines and will soon prove to be the most effective medium for improving company branding and ultimately, sales. Thousands of videos are getting uploaded every day on YouTube and other video sharing sites. How can you ensure that your video goes ‘viral’ or generates leads? A strong idea, well executed, can rise above the online video mire and reach out to capture an audience for your brand.
Our video marketing services can get you started quickly in harnessing the power of online video.
Broadcast Your Brand Marketing Messages with SEO-Friendly Video Marketing
Video marketing makes your business and your website stand out by:
• Optimising your website for search engines
• Engaging with social media
• Increasing brand awareness
• Gaining leads
• Increasing online visibility
• Increasing visitors and conversions
Good website design, social media, paid search, SEO, mobile marketing and blogging are all critical to the success of your business’ advertising efforts, but the biggest shift in online marketing today is in online video marketing. You can dominate Google, Bing, and Yahoo quickly with video marketing. Online video is a highly effective way of advertising your products and services to a wider target market.
Arm Your Business – Add Online Video to Your Marketing Arsenal!
To make sure your video stands out above all the clutter on the Web, here are a few tips from the team of experts:
• Think beyond stand-alone videos. For greater reach and exposure, create a campaign, a series of content-rich videos that you publish regularly. Not only will this enhance synergy around your content, but it will also allow you to build upon your brand identity as each video is released.
• Call to Action. Ask your viewers to take some type of action at the end of your video. Ask them to sign up for your newsletter, go to your e-commerce page, leave a comment about your video or visit your blog. If your video is good, and you have the full attention of the viewers, take advantage of it!
• Inform and educate. There is nothing wrong with making a sales pitch for your products or services, but video is better used to define a problem, discuss solutions and support others. Market the content, not the product.
• Include video on the e-commerce area of your website. People prefer to watch a video about a product and this can dramatically increase conversion rates.
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