Website Conversion Architecture-What is it?
Website Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions.
Virtually all web sites have a persuasive purpose. To change what people think and do online, you need to first clarify your target outcomes and then make sure everything leads to those outcomes. Thousands of design firms can create beautiful and usable websites; few firms really understand how persuasion works. BJ FOGG, STANFORD PERSUASIVE TECHNOLOGY LAB AND AUTHOR OF PERSUASIVE TECHNOLOGY: USING COMPUTERS TO CHANGE WHAT WE THINK AND DO
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Website Conversion Architecture examples:
One of the world’s largest diamond wholesalers revamped their site and increased visitor conversions from .86% to 54.1%, an increase of over 5500%.
• An ebusiness that helps people sell customised merchandise reduced their shopping cart abandonment rate from 35% already low by industry standards) to just 15%.
Persuasive Website Conversion Architecture helps your prospect “buy better” . Persuasive Website Conversion Architecture begins with the premise that the buying decision process and the sales process must work in tandem. The solution for dramatically improving conversion rates does not lie in helping businesses “sell better.” It lies in helping businesses marry the sales process to their audience’s buying decision processes—in essence, the business must provide a structure that helps the prospect “buy better.”
Persuasive Website Conversion Architecture provides a detailed process for persuading your visitors to take the actions you want them to take. Nothing is left to chance. To provide visitors with the information they want, when they want it, in language that speaks to their individual needs, you design persuasive paths based on personas.
The Website Conversion Architecture Elements Include:
- Persuasive copy
- Calls to action
- Conversion tools
The guiding philosophy of Website Conversion Architecture is that all websites must have a persuasive purpose. Building your site with Website Conversion Architecture in mind will result in more visitors doing what you want them to online – whether that is signing up for a free consultation or buying a new product.
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