Powerful Website Design Techniques to Build Super Successful Websites
Website Design and Development is undoubtedly the most vital component of any type of online venture. In order to attain excellent conversions, your website should not just look at its best, but it should also function at its optimal levels, in addition to being optimised for search engines. So, what actually goes into making such a terrific website design and development? Let’s have a look at some of the basic but important elements you should take into account while making exceptionally beautiful, flawlessly functioning and extremely user friendly websites.
Strategic website design and development structure for conversion:
Always remember that your website interface should not merely look good and aesthetically appealing, but it should also convey the goals and objectives of your organisation. In simpler terms, website design and development should be implemented with an intelligent and focused approach. So, the first step in any website design and development process is not to choose most stunning design, but it’s choosing a design that perfectly suits your industry and will help you in achieving your goals and objectives. You can effectively achieve this by taking into consideration various important things. The first one of these is to identify your users. Certain factors such as gender, age, technical proficiency and profession of your users greatly influence your website design and development. The next step is to establish a terrific brand image for your business through your website. Your website should convey the personality and character of your brand. Precisely, this thing determines the selection of colours, font sizes and other graphical elements that you should use in your website design and development.
Goal driven website design and development:
Every website has a specific goal to achieve. Once you establish the ultimate purpose and goals of your website, it’s time to make your website achieve these goals for you. Following are some of the most powerful strategies you can use to achieve this.
- The landing page of your website should contain concise and clear information about the functioning and purpose of your website. Your visitors should not feel confused on landing on your website.
- If your goal is to attain signups for a newsletter, or if you want to sell something on your website, make the registration button stand out by using colour and contrast.
- Streamline the entire registration process by eliminating all the optional and unnecessary options; don’t make the registration form overly lengthy.
- In order to make your products and services noticeable to new users, use large but appealing diagrams and images to illustrate the functions and features of products or services.
- If you sell a service or application, show its actual screenshots in an attractive manner. This step is necessary if you want to establish trust among your users and make them click the download button.
- You can also use other means such as tours and videos in order to show how effective and useful your products and services are.
- The signup link should be accessible from all WebPages of your site.
Simplify your website design and development:
Your website design and development should be easy to navigate, useful and most importantly, it should be simple. Remember that users rarely visit a website to judge its design; in most of the cases they are searching for the best information, to clear their queries or to enrich their knowledgebase. Therefore, you should strive to make their experience effortless and simple, instead of making it complex and cumbersome.
A simple and clean design can effectively make your website understandable to non-technical users. The main purpose of your website should be easily recognised by just looking at the header, navigation and footer of your website. Various icons should provide further information when users hover over them.
Effective use of white space in a website design and development:
Many web designers underestimate the importance of having white space in their website design and development. What they don’t know is the fact that proper use of white space on WebPages makes them look much more organised, and it also enable users to perceive information on the screen in an efficient manner. When a new user visits a website, instead of reading all the content, he scans the whole page and divides the information into digestible pieces. Studies have shown that if white space is used in an effective manner, it helps users to accomplish this purpose of organising and grasping the available information efficiently and easily.
Complex webpage structure is extremely hard to read, analyse and scan. Let’s say, you want to separate two or more design elements on a website, you have two options to accomplish this; either you can use a visible line or you can simply use white space, then it’s better to go for the white space. This strategy will eventually help you in making your website well organised and comprehensible for your users.
Importance of site maps in a website design and development:
Though most of the web designers and even users are aware of site maps, they somehow don’t care to implement it in their websites. They don’t know that they are committing one of biggest mistakes in their website design and development process by not including these wonderful tools. A site map is essentially the map of your site or blog. It defines the overall structure of your website and consists of a long list of website’s URLs. There are two types of site maps that are commonly used; XML site map and HTML sitemaps. The XML site map is mainly used by search engines to index your website properly and is basically an XML or a text file. On the other hand, HTML version of site maps is visible and understandable to the humans. Though you don’t need an HTML sitemap as long as you have an XML sitemap, reverse is, however, not true.
Make sure to use the most appropriate fonts in your website design and development process:
You may not believe this, but fonts are one of the crucial aspects of an effective website design and development. The title of each section of your website should use the fonts of most appropriate type and size. Generally, you should stick to one main font for the entire content of your website, but you may experiment with the fonts in the title of various sections, in your website.