Website Design and Use of Different Platforms
Website designing currently is undergoing changes with the evolution of platforms from cell phones to iPad to tablets to different TV screens. Thus, there is a new challenge everyday that web designers undergo to keep up with the ever changing platforms to create and maintain consistent and functional website design for the various platforms. One of the ways to make designing website less cumbersome is to create design region/area-specific i.e., according to the devices the audience or the users use in a specific region or country. If the users use Nokia, then windows phone(all the devices that Nokia markets currently run on Windows phone OS, Symbian and Nokia OS are predecessors) would be the target, if they use Apple iPhone, then iOS, Google-Android etc.
According to the survey, nearly 8% browsed internet using smart phones and tablets in US by the end of 2011 and more than 70% the social media through their cell phones.
Web designers have adopted the responsive website design approach:
Web Designers have adopted the responsive website design approach to that of the traditional adaptive design which was followed until recently. Responsive design rearranges/re-sizes the elements on the screen to fit the device the user is using thus providing multiple device support and taking it to a new level.
These are much easier to enforce and maintain as and when the website evolves with more and new functionality.
70-80% of the web traffic is supported by Responsive design and that of mobile device is higher close to 90%.
Like a coin has two sides, the responsive design also has its set of disadvantages apart from the immense benefits it provides. One that is seen often is a lot of memory consumption is involved at the visitor’s device while browsing. Image resizing and browser compatibility are few other issues that add up to the list of disadvantages of using responsive design.
Another approach that is still in practice is designing the pages using percentage layout to adjust the screen size but this becomes a little cumbersome and difficult to manage with expansion or reduction of screen sizes with respect to accounting for the elements of the page.
One of the disadvantages of the adaptive design,is that the website in the mobile appears differently to the user to the original website, since the rearranging concept doesn’t prevail here.
Most of the website design companies these days, use the open source tools: Joomla,word press, e-fusion,Dnn frame work,C#, PHP, ASP to name a few. Open source today is one of the most preferred and widely used tools because of the immense benefits and advantages it provides. Its cost effective for organizations that cannot spend huge finance. Maintainability is easy, multiple operating system compatible. Open source tools support different databases like postgre’ SQL, MySQL, Oracle etc. They provide better speed and last but not the least has mostly inbuilt web technologies like Ajax, Jquery tool.
Keeping track of the version updates and affording individual resources,Engaging vendors in support are few disadvantages of open source tools.
Professional or design call outs are used so that the overall interface rather the look and feel of the design is eye-catchy for the users and to engage them on the website for enhancing business.
For a good website design we must not forget the content of the website, the crux of the website, is presented based on the needs of the user and the stage in their buying cycle.